Keune Hair Products

Perfect Clarity Shampoo 300ml

£27.45

About this product

  • Apple cider vinegar gently exfoliates scalp
  • Removes buildup without stripping moisture
  • Vegan, silicone-free, gluten-free formula
  • Restores natural shine and volume
  • Fresh Violet Dew fragrance
  • Brand: Keune Hair Products
  • Category: Keune Care
  • Size: 300ml

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Perfect Clarity Shampoo is your reset button for hair that feels weighed down or dull. This gentle yet effective clarifying treatment removes the invisible buildup from styling products, hard water, and daily pollutants, preparing your hair for a fresh start and helping your colour and treatments perform at their best.

More information

Why Your Hair Needs a Reset

Even the best shampoos can leave behind traces of silicones, oils, and styling products that accumulate over time. When combined with minerals from Taunton's water supply and environmental impurities, this buildup makes hair feel flat, dull, and unresponsive to treatments. Perfect Clarity Shampoo cuts through these layers to reveal hair's natural texture and shine.

  • Removes stubborn product residue and excess oils
  • Exfoliates the scalp with apple cider vinegar for a refreshed, balanced feel
  • Prepares hair for salon colour, smoothing treatments, or a new care routine
  • Restores volume and movement to hair that feels heavy or lifeless

How to Use for Best Results

Apply to damp hair, working into a rich lather from roots to ends. Rinse thoroughly, then repeat if your hair has significant buildup. For most clients, using Perfect Clarity once a week or fortnightly is enough to maintain clean, responsive hair. Always follow with a nourishing conditioner or treatment mask from the Keune Care range suited to your hair type.

This shampoo works beautifully before highlights, balayage, or grey blending appointments at our Taunton salon, ensuring colour takes evenly and lasts longer.

What Makes It Different

Unlike harsh clarifying shampoos that leave hair stripped and tangled, Perfect Clarity uses natural plant extracts to cleanse gently:

  • Herbasol Apple Cider Vinegar – dissolves buildup and balances scalp pH
  • Bamboo Extract – adds strength and resilience
  • Capucine Extract – purifies while protecting hair's natural moisture

The formula is 100% vegan, free from silicones and gluten, with a fresh Violet Dew fragrance (notes of pear, violet, bamboo, and soft musk) that feels spa-like and uplifting.

Who It's Perfect For

This shampoo suits all hair types, especially if you:

  • Use styling products, dry shampoo, or hairspray regularly
  • Notice your hair feels flat or lacks its usual bounce
  • Swim, exercise frequently, or live in an area with hard water
  • Want to prep hair before a salon colour or treatment
  • Prefer clean, vegan beauty products with professional results

Your stylist at Honeys can recommend the ideal clarifying routine to complement your cut, colour, and styling needs.

Frequently Asked Questions

How often should I use Perfect Clarity Shampoo?
For most people, once a week or every two weeks is ideal. If you use a lot of styling products, exercise daily, or have very oily hair, you may benefit from twice-weekly use. Always follow with a moisturizing conditioner.
Will this shampoo strip my colour-treated hair?
Perfect Clarity is safe for colour-treated hair when used as directed. It removes buildup without harsh sulfates that fade colour quickly. In fact, using it before your salon appointment helps colour take more evenly and last longer.
Can I use this shampoo every day?
This is a clarifying treatment, not an everyday shampoo. Daily use may over-cleanse and leave hair feeling dry. Use it weekly to reset, then switch to a Keune Care shampoo suited to your hair type for daily cleansing.
Is this shampoo suitable for fine or thinning hair?
Yes, absolutely. Fine hair benefits especially from clarifying treatments, as buildup weighs it down and makes it look flat. Perfect Clarity restores volume and movement without stripping or damaging delicate strands.
What does apple cider vinegar do for my hair?
Apple cider vinegar gently exfoliates the scalp, dissolves mineral and product buildup, and balances pH. This leaves your scalp feeling refreshed and your hair shinier, softer, and more manageable.
Do I need to use a conditioner after this shampoo?
Yes, always follow with a conditioner or treatment mask. Perfect Clarity cleanses deeply, so your hair will need moisture and nourishment afterward. Choose a Keune Care conditioner that matches your hair's needs.
Is Perfect Clarity vegan and cruelty-free?
Yes, this shampoo is 100% vegan, silicone-free, and gluten-free. Keune does not test on animals and is committed to sustainable, ethical beauty practices.
Will this help if I have an itchy or flaky scalp?
Yes, it can help. Buildup from products and hard water often contributes to scalp irritation. The gentle exfoliation from apple cider vinegar and bamboo extract can soothe and rebalance your scalp over time.
Can I use Perfect Clarity before a smoothing or keratin treatment?
Absolutely. In fact, it's recommended. Using a clarifying shampoo before salon treatments ensures your hair is completely clean, allowing treatments to penetrate evenly and deliver the best, longest-lasting results.
What size is this bottle and how long will it last?
This is the 300ml size. With weekly use, it typically lasts 2-3 months depending on hair length and thickness. A little goes a long way, as it lathers very well.
Perfect Clarity Shampoo 300ml | Deep Cleanse & Detox