Keune 1922 By J.M. Keune Premium Clay 100ml
Keune Hair Products

1922 Premium Clay

£25.45

About this product

  • Strong hold with matte finish
  • Enriched with creatine and hemp extract
  • Reshapeable for all-day styling
  • Works on damp or dry hair
  • Perfect for medium to short hair
  • Brand: Keune Hair Products
  • Category: Styling

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Keune 1922 Premium Clay is your go-to product for strong, matte styling that looks effortlessly natural. This dry clay texturizes and defines medium to short hair with a hold that lasts all day, yet remains flexible enough to restyle whenever you need. Enriched with creatine and hemp seed extract, it strengthens and protects your hair while you style.

More information

Strong Hold, Natural Matte Finish

This premium clay delivers strong hold (rated 7/10) with a matte finish (rated 2/10 shine) that creates texture without looking glossy or overdone. Perfect for:

  • Textured styles that need definition and separation
  • Volume and lift at the roots
  • Natural-looking styles that stay put without stiffness
  • Reshapeable hold so you can adjust your look throughout the day

Hair-Strengthening Formula

More than just a styling product, 1922 Premium Clay actively cares for your hair:

  • Creatine strengthens hair from within and helps prevent breakage
  • Hemp seed extract provides protective benefits
  • Nourishing ingredients including beeswax and glycerin
  • Suitable for regular use without build-up or damage

How to Use

Achieving the perfect style with Premium Clay is straightforward:

  1. Start with a small amount – a little goes a long way, and you can always add more
  2. Emulsify the clay between your palms until it warms and spreads easily
  3. Apply to damp or dry hair, working through from roots to ends
  4. Style as desired using your fingers or a comb for texture and definition
  5. Restyle anytime – the flexible hold lets you adjust your look throughout the day

Who It's For

This clay is ideal for medium to short hair that needs strong hold with a natural, matte finish. Perfect for clients in Taunton who want a professional styling product that delivers salon-quality results at home. Whether you're creating a textured crop, adding definition to layers, or building volume into fine hair, Premium Clay gives you control without compromise. Available in 75ml and 100ml sizes to suit your styling routine.

Frequently Asked Questions

What's the difference between 1922 Premium Clay and other styling products?
Premium Clay offers strong hold with a completely matte finish, unlike pomades or waxes that add shine. It's designed for texturizing and defining styles with a natural, dry look that remains reshapeable throughout the day.
How much product should I use?
Start with a small amount – roughly a fingertip's worth for short hair. The clay is highly concentrated, so a little goes a long way. You can always add more if needed, but using too much can make hair feel heavy.
Can I use this clay on longer hair?
Premium Clay is formulated specifically for medium to short hair. For longer hair, you may find it doesn't distribute as easily or provide the same level of control and definition.
Will this clay make my hair look greasy or shiny?
No, Premium Clay provides a matte finish with minimal shine (rated 2/10). It's specifically designed to create a natural, dry look without any glossy appearance.
What are the key ingredients and what do they do?
The main active ingredients are creatine, which strengthens hair and prevents breakage, and hemp seed extract, which provides protective benefits. The base includes petrolatum, beeswax, and mineral oil for hold and texture, plus glycerin for moisture.
Can I restyle my hair after applying the clay?
Yes, one of the key benefits of Premium Clay is its reshapeable hold. You can adjust and restyle your hair throughout the day without needing to reapply product.
Should I apply it to wet or dry hair?
Premium Clay works on both damp and dry hair. Applying to damp hair helps with distribution and can create softer texture, while dry application gives maximum hold and definition.
How long will a jar of Premium Clay last?
This depends on hair length and how often you style, but since you only need a small amount per application, a 75ml jar typically lasts several months with regular use. The 100ml size offers even better value.
Does Premium Clay contain any allergens?
The formula contains fragrance and potential allergens including Limonene and Linalool. If you have sensitive skin or known allergies, check the full ingredient list or do a patch test before first use.
How do I remove the clay from my hair?
Premium Clay washes out easily with regular shampoo and warm water. There's no heavy build-up, so one wash is typically sufficient to remove the product completely.