1922 By J.M. Keune Premier Paste
Keune Hair Products

1922 Premier Paste

£25.45

About this product

  • Extra-strong hold (10/10) with matte finish
  • Enriched with creatine and hemp extract
  • Works on damp or dry hair
  • 100ml size, gluten and silicone-free
  • Brand: Keune Hair Products
  • Category: Styling

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1922 Premier Paste is a professional molding paste from Keune's men's styling range, designed for those who want maximum control with a natural, non-shiny finish. With extra-strong hold and nourishing ingredients like creatine and hemp, it's the go-to product for textured, messy styles that last all day.

More information

Maximum Hold, Natural Finish

This paste delivers extra-strong hold rated 10 out of 10, giving you complete control over your style from morning to night. The matte finish (2/10 shine) ensures a natural, modern look without any greasy or glossy appearance—perfect for:

  • Textured, messy styles
  • Slicked-back looks with definition
  • Volume and lift at the roots
  • All-day hold that doesn't budge

Nourishing Ingredients for Healthy Hair

Unlike basic styling pastes, 1922 Premier Paste is enriched with creatine to strengthen and nourish your hair, and Cannabis Sativa Seed Extract (hemp) which provides essential proteins and omegas for protection and conditioning. The formula is both gluten-free and silicone-free, making it suitable for a wide range of hair types and concerns.

How to Use

This versatile paste works on damp or dry hair for different effects:

  • On damp hair: Work a small amount through towel-dried hair and style as desired for a strong, textured finish
  • On dry hair: Apply to add definition, separation, and extra control throughout the day
  • A little goes a long way: Start with a pea-sized amount and add more if needed to avoid product buildup

Who It's For

Ideal for short to medium hair that needs serious hold without the shine. Whether you're after a sharp, professional look for work in Taunton or a relaxed weekend style, this paste gives you the flexibility and control to create exactly what you want. The strong hold makes it particularly suited to hair that's resistant to styling or needs to stay put in all conditions.

Frequently Asked Questions

What's the difference between paste and wax?
Paste typically has a lighter, more pliable texture than wax and is easier to work through hair. This Premier Paste offers extra-strong hold with a matte finish, while waxes can vary in hold strength and often provide more shine.
How much product should I use?
Start with a pea-sized amount—a little goes a long way with this paste. You can always add more if needed, but using too much can make hair look heavy or feel sticky.
Can I use this on wet hair?
Yes, the paste works on both damp and dry hair. Applying to damp, towel-dried hair helps distribute the product evenly and creates a strong foundation for your style.
Will this paste make my hair look shiny?
No, Premier Paste has a matte finish rated 2 out of 10 for shine, giving you a natural, non-greasy look rather than a glossy finish.
Is the hold really that strong?
Yes, it's rated 10 out of 10 for hold strength. This extra-strong formula is designed for all-day control, making it ideal for styles that need to stay in place from morning to night.
What does creatine do for hair?
Creatine strengthens and nourishes hair from within, helping to improve hair quality and resilience over time while you style.
Is this product suitable for all hair types?
It's best suited to short to medium hair that needs strong hold and texture. The gluten-free and silicone-free formula makes it suitable for sensitive scalps and various hair concerns.
How do I wash this paste out?
The paste washes out easily with regular shampoo. No special cleansing routine is needed.
Does it have a strong fragrance?
The product contains fragrance ingredients, but customer reviews describe it as having a pleasant, subtle scent that isn't overpowering.
How long does a 100ml tub last?
With recommended usage (a small amount per application), a 100ml tub typically lasts several months depending on how often you style your hair and the length of your hair.