1922 By J.M. Keune Matte Measure 100ml

1922 Matte Measure

£25.45

About this product

  • Medium hold with pliable, restyle-able texture
  • Matte finish for natural, non-greasy looks
  • Contains kaolin clay for structure and definition
  • Buildable formula for customizable texture
  • Perfect for dry hair styling
  • Brand: Keune Hair Products
  • Category: Styling

Keune 1922 Matte Measure is a professional modeling cream designed for clients who want textured, natural-looking styles with medium hold. The matte finish creates a modern, touchable look without shine or greasiness, making it perfect for everyday styling that stays flexible throughout the day.

More information

Key Benefits

This versatile modeling cream offers several advantages for achieving contemporary hairstyles:

  • Medium hold with flexibility — provides structure without stiffness, allowing you to restyle as needed
  • Matte, natural finish — creates an undone, textured look that appears effortless and modern
  • Buildable texture — apply multiple coats to increase definition and control
  • Non-greasy formula — keeps hair touchable and clean-looking all day
  • Kaolin clay enriched — adds structure and absorbs excess oils for long-lasting results

How to Use

For best results, follow these simple application steps:

  1. Start with dry hair — the product works best on completely dry hair rather than damp
  2. Use a small amount — rub a pea-sized portion between your palms until almost transparent
  3. Distribute evenly — work through hair, focusing on areas where you want texture and definition
  4. Build as needed — apply additional coats for extra texture and hold
  5. Restyle anytime — the pliable formula allows you to adjust your look throughout the day

A little goes a long way with this concentrated cream, so start small and add more only if needed.

Who It's For

Matte Measure is ideal for clients in Taunton looking for versatile, natural styling options:

  • Perfect for fine to medium hair types seeking texture and definition
  • Suits anyone who prefers a matte, natural finish over glossy or wet-look styles
  • Ideal for busy lifestyles — create your look in the morning and adjust as needed
  • Great for achieving tousled, textured, or structured styles with a modern aesthetic

If you have very thick or coarse hair requiring maximum hold, you may need a stronger styling product. Our team at Honeys can recommend the perfect product for your hair type during your appointment.

Product Specifications

  • Size: 100ml (3.4 fl oz)
  • Hold level: Medium firmness
  • Finish: Matte
  • Key ingredients: Kaolin clay, Creatine, Cetearyl Alcohol, PVP
  • Application: Dry hair
  • Contains: Fragrance (parfum) and preservatives

Frequently Asked Questions

What type of hold does Matte Measure provide?
Matte Measure offers medium hold with pliable texture, meaning it provides structure and definition while still allowing you to restyle throughout the day. It's firm enough to hold your style but flexible enough to adjust as needed.
Should I apply this to wet or dry hair?
Always apply Matte Measure to completely dry hair for best results. Applying to wet or damp hair will not give you the same texture, hold, or matte finish that the product is designed to deliver.
How much product should I use?
Start with a small, pea-sized amount as the cream is highly concentrated. Rub it between your palms until almost transparent, then distribute through your hair. You can always add more if needed, but a little goes a long way.
Can I restyle my hair after applying Matte Measure?
Yes, absolutely. The pliable formula allows for easy restyling throughout the day without needing to add more product. Simply rework your hair with your fingers to adjust your look.
What's the difference between a modeling cream and a pomade?
Modeling creams like Matte Measure provide a matte, natural finish with medium, flexible hold, while pomades typically offer a shinier finish with firmer hold. Modeling creams are ideal for textured, undone looks, whereas pomades work better for slick, polished styles.
Will this product make my hair look greasy?
No, Matte Measure is specifically formulated with a matte finish and contains kaolin clay, which actually absorbs excess oils. Your hair will look natural and touchable, not greasy or shiny.
Can I build up the texture with multiple applications?
Yes, you can apply multiple coats to increase texture and definition. Allow each layer to distribute evenly before adding more, building gradually to achieve your desired level of texture and hold.
Does this product contain any notable ingredients I should know about?
Matte Measure contains kaolin clay for structure and texture, creatine for hair strength, and various conditioning agents. It does contain fragrance and preservatives, so if you have sensitivities, please review the full ingredient list or speak with our team.
Is this suitable for all hair types?
Matte Measure works best on fine to medium hair types. If you have very thick or coarse hair that requires maximum hold, you may need a stronger styling product. Our stylists at Honeys can recommend the best product for your specific hair type.
How long will a 100ml container last?
Because the product is concentrated and you only need a small amount per application, a 100ml container typically lasts several months with daily use. The exact duration depends on your hair length and how much texture you prefer.